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Media and Public Relations checklist
Use this checklist to help you in your event planning to make sure you have local media there
Two weeks before your event
- Customize your media advisories to reflect your activity and event, event location, details etc.
- Know who your spokesperson will be. Prepare her with your key message.
- Send an advisory by e-mail or fax announcing the event to all the journalists on your media list.
- Contact area or provincial/territorial PR adviser to inform her of your event.
One week before the event
- Follow up with the journalists by calling to see if they are interested in coming to the event and arranging an interview.
- Document your contacts with the media.
The day before the event
- Send the media advisory to all of the journalists on your list again as a reminder.
Day of the event
- At your event, have a media statement available and distribute it to the journalist(s) in attendance. Be ready for interviews.
One day after the event
- Follow up by calling all journalists you sent your advisory to. See if they are interested in doing a write-up and propose to send them more information: fact sheets about GGC, information about the Ranger program, etc. Also, offer to arrange an interview with your designated spokesperson. Document your contacts.
One to two weeks after the event
- Monitor local media coverage: track the articles or mentions of your event in the local media.
- Give a brief call to the journalists who covered your story to thank them or send them a thank you note.
At the end of the your campaign
- Send copies of your media contacts and coverage/clippings to your provincial PR adviser.
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